About

Come build Thrad with us

Thrad is connecting millions of people chatting to ai daily with thousands of brands they love, subsidising the the cost of tokens, making ai free with advertising.

We're a small team making AI free through advertising, building the infrastructure that connects millions of people chatting to AI with the brands they love. If that sounds like something worth spending your time on, we'd like to meet you.

Thrad was founded by Andrea Tortella, advertising at Perplexity and Marco Visentin, PhD drop out in machine learning at Imperial.

Advertising, when done right, is not a disruption

It is the foundation of a free and open digital world. It allows businesses to thrive without charging users and enables AI developers to build powerful tools without imposing subscription fees.

Thrad redefines digital advertising, ensuring that ads in AI conversations are seamless, relevant, and genuinely useful. We believe in an ad model that respects users, enhances AI experiences, and creates value for all participants in the ecosystem.


It is the foundation of a free and open digital world. It allows businesses to thrive without charging users and enables AI developers to build powerful tools without imposing subscription fees

Thrad redefines digital advertising, ensuring that ads in AI conversations are seamless, relevant, and genuinely useful. We believe in an ad model that respects users, enhances AI experiences, and creates value for all participants in the ecosystem.

People chatting to AI seek solutions

At its core, advertising is about connection. People have problems, and companies exist to solve them. Advertising is the mechanism that brings solutions to those who need them. This is where we innovate by creating more effective and meaningful ways for companies to communicate how they solve real problems for their customers.


At its core, advertising is about connection. People have problems, and companies exist to solve them. Advertising is the mechanism that brings solutions to those who need them. This is where we innovate by creating more effective and meaningful ways for companies to communicate how they solve real problems for their customers.

We show them brands who can serve their needs

While advertising has been misunderstood in recent years, its essence remains unchanged: to inform, to assist, and to inspire. Thrad restores this original purpose, ensuring that advertising in AI is not an annoyance but a means of discovery. In doing so, we build a future where AI remains free, businesses grow, and users find the solutions they seek.